MARKETING IN DEVELOPING COUNTRIES AND ITS APPLICATION PROBLEMS
GENET AKLILU, JIRI HAVEL
Abstract
The main problem of the agricultural products marketing
development in developing countries lays in building infrastructure in the most
countries. This regards namely transport connection among the production and
consumption areas, building appropriate warehouses by producers as well as distributors
and finally securing available for all participants of marketing systems.
It can be expected, that the function of the above mentioned factors will have
a positive influence also at the agricultural production growth and increasing
of the market production above the present level.
Also expansion of the marketing boards activities, focused namely at the export
products in connection to the home market, can be an important tool of the agricultural
products marketing modernization in most countries of the „ third world".
Key words:
marketing, market, agricultural production, developing
countries, production, boards, organization, capital, governments