Hes A., Tomšík K
Abstract
Multifunctional business is closely connected with an agricultural sector. Innovative techniques lead to an
establishment of innovative firms in agribusiness, which fulfil aims of multifunctional business by filling in
particular functions. Rural areas have just one function in a traditional agricultural concept: production of
foodstuff or raw basis for foodstuff. However rural areas need today inventive and innovative business, which would
ensure its prosperity and social stability. That means to leave the traditional conservative approach by forming
business models and to adopt marketing and knowledge approaches
Key words:
innovation, knowledge approach, knowledge model, agrarian sector