The Study on Penetration Capacity of Coffee Products into USA's Market.

Lam Viet Dung., Jeníček V.

Abstract
Vietnam is coffee producer that has acquired world second position on coffee output and world first position on coffee Robusta output. Coffee production hold inportant role in Vietnam economy: coffee annual export reach near 1 million ton, it is leading agriculture product having first rank export value of more tham one billion USD. At same time, USA is biggest consumer and also is biggest importer in the world. USA coffee import in 2000 was 1.37 million ton. USA coffee consumption has reached the saturated mood relatively: it imported 1.359 million ton in 2006, annual import of verious kinds of coffee has reached value of more than USD 3 billion and it is expected that USA coffee import will increase at growth rate 10% annually in 10 coming years.

Key words:
coffee, export, import, foreign trade, Vietnam

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